A physically fit, standing room-only crowd of more than 100 enterprising recreationists - drawn by free food, free beer and a desire to display their economic muscle - gathered at a downtown hotel last week to launch the Outdoor Recreation Coalition, a new trade group made up of local businesses with a stake in the fast-growing outdoors economy. Representing at least 50 local ventures, the coalition's goal is to multiply the estimated $200 million that outdoor recreation contributes to the Grand Valley each year, said Sarah Shrader, co-owner of Bonsai Design, who spoke at the meeting.
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